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FTC Influencer-Advertiser Crackdown
Do you get paid via product, brand, or affiliate endorsement? The Federal Trade Commission sent letters to more than seven hundred major companies, warning them and their influencer marketing partners to either disclose relationships or risk seriously breaking US law.
The Right Fans Matter
Many artists try a multitude of strategies that lead to skewed data on their platforms. Trying to garner numbers at the cost of a scattered audience makes finding the core fan a frustrating task.